Waitrose

Designing a bag for life for Waitrose demonstrates the lasting commercial value of illustration when combined with thoughtful, purposeful design. Still seen in use 15 years later, the bag has become more than a functional shopping accessory, providing enduring brand visibility, reinforcing Waitrose's identity and supporting the principle of reuse. Its longevity illustrates how considered illustration, working closely with a design team can create a meaningful connection between a brand and its customers.

I also worked with Waitrose on packaging, product and POS commissions over several years.