REI

In partnership with Trunk Animation and Futerra, Peepshow created a short film for American retailer REI.

The film tells the story of humanity's retreat indoors - starting with simple structures to shelter from the elements and early farming to suburban houses and mega-cities - we now spend 95% of our time inside. REI hopes to encourage people to 'OptOutside' and re-engage with their surroundings.

You can watch the film here.
Shown below are production stylings and artwork elements.